Essay about American History The Declaration of...

The Glorious Pages of our Past America the free, America the just, America†¦ the hypocrite? How could a country known for its democratic fairness be called a hypocrite? It is said that in America one can be free, treated equally, and have the opportunity to live a normal-peaceful life. But those few people who actually witness and analyze the true actions performed in America tell a different story. These rational human beings say it is filled with control, manipulation, and discrimination. Injustice is no stranger to anyones life in this country. With this the United Sates hypocritically promotes equality, although it has never been absolutely achieved. For over 200 years the United States has based its beliefs and praises on two†¦show more content†¦In the novel Roots, written by Alex Haley, Haley goes through his family lineage beginning with the protagonist of the novel, Kunta Kinte. Kunta Kinte is abducted by his own people and given to the toubob (white people) and brought to Americas through the Middle Passage. The Middle Passage was a route during the 16th-18th century in the form of a triangle. This route went from European countries (where potential toubob came from) to the west African countries (from where the natives would be taken against their will and/or stolen from different tribes) then brought to the Americas to be sold and exploited for labor. In Roots we are told of Kunta Kintes pain and suffering during the middle passage. This includes the telling of how the ship in which Kunta was brought in tortured all the natives. As stated in the novel the Africans were shoved and lashed along to wherever they were to be chained...(201). From these actions he learned that when anyone didnt cry out from a blow, he would get a severe beating until he did (204). Along with constant abuse, Haley also depicts the conditions of the boat, that held over 500 Africans in a small space, as urine, vomit, and feces that reeked everywhere arou nd him had spread into slick paste covering the hard planking of the long shelves (207). and when the toubob came down to the holding [the toubob] almost immediately began vomiting worse than any of the others who had come before (207). These gruesomeShow MoreRelatedThe Declaration Of Independence Is The Founding Document Of American History1362 Words   |  6 PagesThe Declaration of Independence is the founding document of American history and has been included among one of the best documents to be written in the history of the United States of America. This declaration basically has five parts though not distinctively labeled. These parts are the introduction, preamble, the Indictment of King George III, the denunciation of the British people and the conclusion. The writers of this document are able to pass their message across through the use ofRead MoreAmerican History: Life After the Declaration of Independence 1184 Words   |  5 PagesIntroduction Since the Declaration of Independence was drafted founding itself on individual privileges and choice, happiness and democracy, a multitude of concerns have kindled the rights disputes that we see making law an active and continually growing and interesting area of interest today. Issues arose included women suffrage, civil equality, slavery, the ability to hold a religious forum, along with many others. And, though the context and times have significantly changed with these concernsRead MoreThe Declaration Of Independence1330 Words   |  6 Pagesfundamental American idyllic government, is part of the opening paragraph of the most significant of all American historical documents, the Declaration of Independence. 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By gaining their Independence, American colonists were finally able to confirm an officialRead MoreUnited States Declaration of Independence Analysis Essay1075 Words   |  5 PagesMy document is going to analyze the â€Å"United States Declaration of Independence† which was published on July 4th, 1776. It was written by Thomas Jefferson and adopted by the Second Continental Congress, states the reasons the British colonies of North America sought independence in July of 1776. The declaration opens with a preamble describing the documents necessity, in explaining why the colonies have overthrown their ruler, and chosen to take their place as a separate nation, and to be independentRead MoreEssay On The Declaration Of Independence778 Words   |  4 Pages On July 4th, 1776, the Declaration of Independence was signed by the founding fathers, thus implementing the foundation of the American government. 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ItRead MoreThe Declaration of Independence: Americas Foundation Essay example1229 Words   |  5 PagesThe issue the Declaration of Independence being a legal document has been up for debate in courts for many years now. Although, the Declaration of Independence clarifies the United States identity as a free nation, it has generated intense controversy. Some feel strongly that it did not clearly define the new powers that the thirteen colonies would acquire and did not define the ident ity of the United States; while, others firmly believe that without the Declaration of Independence the United StatesRead MoreGettysburg Address Versus Declaration of Independence Essay1472 Words   |  6 PagesLincoln’s Address Versus Jefferson’s Declaration Two of the most important, and, perhaps the two most important documents in American history are the Declaration of Independence and the Gettysburg Address. 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The Is A Boy Or A Girl - 1352 Words

The minute we are born in this world, our gender is introduced. Our society identify us either a boy or a girl. One way to identity our gender is by distinguishing certain characteristics such as our sex organ. Our society characterized our gender in certain roles and expectations as soon as we are born. For example, once a parent delivers a boy, the parents may dress the baby in blue and decorate the baby’s room with sports or animal cartoons. The color blue is believed to be a masculine color and sports scenery is portrayed to be tough. In contrast, if it’s a girl, the baby may be dressed in pink because the color pink is seen as a softer and feminine. In our society, choosing different colors, clothing or type of toys are ways to identify once gender. In addition to appearance or types of materials once gender use, our society also identify someone’s gender by their attitude, behavior or position. (Rusiano, 2013) This week’s critical thinking assignment is to select two popular magazines at a local market. One to target male and the other is to target women. I have decided to pick up Men’s Journal for men’s magazine and Cosmopolitan for women’s magazine. The cover for the Men’s Journal 2016 is a photo of a motorcycle with red and black and with its title â€Å"The Toys of Summer† (Men’s Journal, 2016) Inside of the magazine includes different types of automobiles, outdoor sports/activities ideas, men’s clothing and food. The magazine’s main purpose is to target male who areShow MoreRelatedGirls, Boys, And Girls Essay1656 Words   |  7 PagesGirls, girls, girls! It seems that today that is all that is talked about, how girls should rule the world, girls can be powerful, and the girls need to shatter that glass ceiling. Society wants our girls to change the world, to be powerful, and at some times be soupier. 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Is it the intimate relationship between a boy and girl? Courtship? The relationship that holds a marriage together? Or is it just a typical relationship between a boy and girl? To be frank, it is all of the above stated. BGR is all about the relationship between a male and female whether it is intimate or not. Relationships are very important in our lives. It is what strives us to be whoRead MoreTheme Of Boys And Girls728 Words   |  3 Pagesstory â€Å"Boys and Girls† expands on this injustice by following the story of a young teenage girl slowly realizing what her place in the world is. The short story has been made into a short prizewinning film. The two versions are similar in terms of unfairness, and setting, but differ in terms of the impact one’s parents has on them and the ending. Early on, in both the movie and the short story, the young narrator, Margaret, is confronted by people who believe her job should be done by a boy. 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International English Language Testing System Free Essays

Candidate Number Candidate Name ______________________________________________ International English Language Testing System Listening Practice test 40 minutes Time 40 minutes Instructions to candidates Do not open this question paper until you are told to do so. Write your name and candidate number in the spaces at the top of this page. Listen to the instructions for each part of the paper carefully. We will write a custom essay sample on International English Language Testing System or any similar topic only for you Order Now Answer all the questions. While you are listening, write your answers on the question paper. You will have 10 minutes at the end of the test to copy your answers onto the separate answer sheet. Use a pencil. At the end of the test, hand in this question paper. Information for candidates There are four parts to the test. You will hear each part once only. There are 40 questions. Each question carries one mark. For each part of the test, there will be time for you to look through the questions and time for you to check your answers. Section 1 Questions 1–10 Questions 1–5 Complete the notes below. Write no more than two words and/or a number for each answer. Transport from Bayswater Example Answer Destination Harbour City †¢ †¢Ã¢â‚¬ ¢ †¢ Express train leaves at 1 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¢Ã¢â‚¬ ¢ †¢ Nearest station is 2 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¢Ã¢â‚¬ ¢ Number 706 bus goes to 3 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¢Ã¢â‚¬ ¢ †¢ Number 4 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. bus goes to station †¢ †¢Ã¢â‚¬ ¢ †¢ Earlier bus leaves at 5 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Questions 6–10 Complete the table below. Write no more than one word and/or a number for each answer. Transport Cash fare Card fare Bus 6 $ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $1. 50 Train (peak) $10 $10 Train (off-peak) – before 5pm or after 7 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pm) $10 9 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ferry $4. 50 $3. 55 Tourist ferry (10 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦) $35 – Tourist ferry (whole day) $65 – 8 $ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Section 2 Questions 11–20 Questions 11–14 Which counsellor should you see? Write the correct letter, A, B or C, next to questions 11–14. A Louise Bagshaw B Tony Denby C Naomi Flynn 1 if it is your first time seeing a counsellor 12 if you are unable to see a counsellor during normal office hours 13 if you do not have an appointment 14 if your concerns are related to a nxiety Questions 15–20 Complete the table below. Write no more than two words for each answer. Workshop Content Target group Adjusting what you need to succeed academically 15 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ students Getting Organised use time effectively, find 16 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ between study and leisure Communicating talking with staff, communicating across cultures Anxiety 18 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦, breathing techniques, meditation, etc. all students all students, especially 17 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ tudents about to sit exams 19 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ staying on track for long periods 20 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ students only Section 3 Questions 21–30 Questions 21–30 Complete the notes below. Write no more than three words for each answer. Novel: 21 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Prot agonists: Mary Lennox; Colin Craven Time period: Early in 22 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Plot: Mary UK – meets Colin who thinks he’ll never be able to 23 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . They become friends. Point of view: â€Å"Omniscient† – narrator knows all about characters’ feelings, opinions and 24 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Audience: Good for children – story simple to follow Symbols (physical items that represent 25 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦): †¢ the robin redbreast 26 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ the portrait of Mistress Craven Motifs (patterns in the story): †¢ the Garden of Eden †¢ secrecy – metaphorical and literal transition from 27 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Themes: Connections between †¢ 28 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ and outlook †¢ 29 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ and well-being †¢ individuals and the need for 30 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Section 4 Questions 31–40 Questions 31–35 Complete the table below. Write one word only for each answer. Time Zone Outlook Time Perspectives Features Consequences Past Positive Remember good times, e. g. birthdays. 31 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Keep family records, photo albums, etc. Focus on disappointments, failures, bad decisions. Present Hedonistic Live for 32 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ; seek sensation; avoid pain. Fatalistic Life is governed by 33 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. , religious beliefs, social conditions. Life’s path can’t be changed. Future 34 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Prefer work to play. Don’t give in to temptation. Fatalistic Have a strong belief in life after death and importance of 35 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. in life. Questions 36–40 Choose the correct letter, A, B or C. 36 We are all present hedonists A at school B at birth C while eating and drinking 37 American boys drop out of school at a higher rate than girls because A they need to be in control of the way they learn B they play video games instead of doing school work C they are not as intelligent as girls 38 Present-orientated children A do not realise present actions can have negative future effects B are unable to learn lessons from past mistakes C know what could happen if they do something bad, but do it anyway 39 If Americans had an extra day per week, they would spend it A working harder B building relationships C sharing family meals 40 Understanding how people think about time can help us A become more virtuous B work together better C identify careless or ambitious people Transcript Narrator: Test 1 You will hear a number of different recordings and you will have to answer questions on what you hear. There will be time for you to read the instructions and questions and you will have a chance to check your work. All the recordings will be played once only. The test is in 4 sections. At the end of the test you will be given 10 minutes to transfer your answers to an answer sheet. Now turn to section 1. Section 1 You will hear a conversation between a clerk at the enquiries desk of a transport company and a man who is asking for travel information. First you have some time to look at questions 1 to 5. 20 seconds] You will see that there is an example that has been done for you. On this occasion only the conversation relating to this will be played first. Woman: Good morning, Travel Link. How can I help you? Man: Good morning. I live in Bayswater and I’d like to get to Harbour City tomorrow before 11am. Woman: Well, to get to Bayswater †¦ Man: No, no. I l ive in Bayswater – my destination is Harbour City. Woman: Sorry. Right; so that’s Bayswater to Harbour City. Are you planning to travel by bus or train? Narrator: The man wants to go to Harbour City, so Harbour City has been written in the space. Now we shall begin. You should answer the questions as you listen because you will not hear the recording a second time. Listen carefully and answer questions 1 to 5. Woman: Good morning, Travel Link. How can I help you? Man: Good morning. I live in Bayswater and I’d like to get to Harbour City tomorrow before 11am. Woman: Well, to get to Bayswater †¦ Man: No, no. I live in Bayswater – my destination is Harbour City. Woman: Sorry. Right; so that’s Bayswater to Harbour City. Are you planning to travel by bus or train? Man: I don’t mind really, whichever option is faster, I suppose. Woman: Well, if you catch a railway express, that’ll get you there in under an hour †¦ Let’s see – yes, if you can make the 9. 30am express, I’d recommend you do that. Man: Great. Which station does that leave from? Woman: Helendale is the nearest train station to you. Man: Did you say Helensvale? woman: No, Helendale – that’s H-E-L-E-N-D-A-L-E Man: What’s the best way to get to the Helendale station then? Woman: Well, hang on a minute while I look into that †¦ Now, it seems to me that you have two options. Option one would be to take the 706 bus from the Bayswater Shopping Centre to Central Street. When you get there, you transfer to another bus which will take you to the station. Or, the second option, if you don’t mind walking a couple of kilometres, is to go directly to Central Street and get straight on the bus going to the train station. Man: Okay. Which bus is that? Woman: The 792 will take you to the station. Man: I guess the walk will be good for me so that might be the better option. What time do I catch the 792? Woman: There are two buses that should get you to the station on time: one just before nine o’clock and one just after. But look, at that time of the morning it might be better to take the earlier one just in case there’s a traffic jam or something. The 8. 55 is probably safer than the 9. 05. Man: Yeah, I don’t want to the miss the train, so I’ll be sure to get on the five- to-nine bus. Narrator: Before you hear the rest of the conversation, you have some time to look at questions 6 to 10. [20 seconds] Now listen and answer questions 6 to 10. Man: By the way, how much will I have to pay in fares? Woman: Well, you can get a ticket on the bus for $1. 80 cash and you’ll need $10 each way for the train. Wait, do you have a Travel Link Card? Man: No, but I can get one before tomorrow. Woman: Okay, well that’ll make it considerably cheaper then. The bus will cost $1. 50 each way, and the train will be – the train to Harbour City will †¦ still cost $10. 00 because you’ll be travelling during peak hours in the morning, so no savings there, I’m afraid. However, if you could come back at an off-peak time †¦ Man: What does that mean? Woman: Well, if you could start your return journey before 5pm or later than half past 7 in the evening †¦ Man: Actually, I wasn’t planning on coming back till at least 8 o’clock anyway. Woman: In that case, you can make quite a saving if you use your Travel Link Card. You did say you were planning to purchase one, didn’t you? Man: Yes, I’ll pick one up later today. Woman: Good – that would mean that your return train journey would only cost you $7. 15 with your card. Man: Thank you. Woman: Is there anything else I can help you with? Man: Actually, there is. Do you know if I can use the Travel Link Card on ferries? Woman: If you’re thinking of the Harbour City ferries that go back and forth between the north and south bank, those are the commuter ferries, then yes. A one-way trip costs $4. 50 but with your card you’d make a 20% saving and only pay $3. 55. Man: So, $3. 55 for the commuter ferry †¦What about the tour boats? Woman: You mean the tourist ferries that go upriver on sightseeing tours? No – they only take cash or credit card. They’re not part of the Travel Link Company. Man: Oh, I see. I don’t suppose you know the cost of a tour? Woman: In actual fact, I do, because I took a friend on the trip upriver just last week. We decided on the afternoon tour and that was $35 each but I understand that you can do the whole day for $65. Man: Thank you. You’ve been a great help. Woman: My pleasure. Enjoy your day out. Narrator: That is the end of section 1. You now have half a minute to check your answers. [30 seconds] Now turn to section 2. Narrator: Section 2 You will hear a guidance counsellor talking to a group of students. First you have some time to look at questions 11 to 14. [20 seconds] Listen carefully and answer questions 11 to 14. Speaker: Hello everyone. I’m the counselling administrator here at St. Ive’s College and I’ve been asked to come and talk to you about our counselling team and the services that we offer. We have three professional counsellors here at St. Ives: Louise Bagshaw, Tony Denby and Naomi Flynn. They each hold daily one-on-one sessions with students, but which counsellor you see will depend on a number of factors. If you’ve never used a counsellor before, then you should make an appointment with Naomi Flynn. Naomi specialises in seeing new students and offers a preliminary session where she will talk to you about what you can expect from counselling, followed by some simple questions about what you would like to discuss. This can be really helpful for students who are feeling a bit worried about the counselling process. Naomi is also the best option for students who can only see a counsellor outside office hours. She is not in on Mondays, but starts early on Wednesday mornings and works late on Thursday evenings, so you can see her before your first class or after your last class on those days. Louise staffs our drop-in centre throughout the day. If you need to see someone without a prior appointment then she is the one to visit. Please note that if you use this service then Louise will either see you herself, or place you with the next available counsellor. If you want to be sure to see the same counsellor on each visit, then we strongly recommend you make an appointment ahead of time. You can do this at reception during office hours or by using our online booking form. Tony is our newest addition to the counselling team. He is our only male counsellor and he has an extensive background in stress management and relaxation techniques. We encourage anyone who is trying to deal with anxiety to see him. Tony will introduce you to a full range of techniques to help you cope with this problem such as body awareness, time management and positive reinforcement. Narrator: Before you hear the rest of the talk, you have some time to look at questions 15 to 20. [20 seconds] Now listen and answer questions 15 to 20. Speaker: Each semester the counselling team runs a number of small group workshops. These last for two hours and are free to all enrolled students. Our first workshop is called Adjusting. We’ve found that tertiary education can come as a big shock for some people. After the structured learning environment of school, it is easy to feel lost. In this workshop, we will introduce you to what is necessary for academic success. As you might expect, we’re targeting first-year students with this offering. Getting organised follows on from the first workshop. Here, we’re going to help you break the habit of putting things off, get the most out of your time and discover the right balance between academic and recreational activities. With Getting organised, we’re catering to a broader crowd, which includes all undergraduates and postgraduates. Next up is a workshop called Communicating. The way people interact here may be quite different to what you’re used to, especially if you’ve come from abroad. We’ll cover an area that many foreign students struggle with – how to talk with teachers and other staff. We’ll cover all aspects of multicultural communication. International students tend to get a lot out of this class, so we particularly encourage you to come along, but I must say that sometimes students from a local background find it helpful too. So, everyone is welcome! The Anxiety workshop is held later on in the year and deals with something you will all be familiar with – the nerves and anxiety that come when exams are approaching. Many students go through their entire academic careers suffering like this, but you don’t have to. Come to this workshop and we’ll teach you all about relaxation and how to reathe properly, as well as meditation and other strategies to remain calm. We’ve tailored this workshop to anyone who is going to sit exams. Finally, we have the Motivation workshop. The big topic here is how to stay on target and motivated during long-term research projects. This workshop is strictly for research students, as less-advanced stude nts already have several workshops catering to their needs. Well, that’s it, thanks for your time. If you have any questions or want more information about our services, do come and see us at the Counselling Service. Narrator: That is the end of section 2. You now have half a minute to check your answers. [30 seconds] Now turn to section 3. Narrator: Section 3 You will hear a conversation between a tutor and two students who are preparing for an English literature test. First you have some time to look at questions 21 to 24. [20 seconds] Listen carefully and answer questions 21 to 24 Tutor: Hello Lorna, Ian. Glad you could make it. You’re the only two who put your names down for this literature tutorial so let’s get started, shall we? I want to run over some aspects of the novel, The Secret Garden, with ou before the test next week. Be sure to take some notes and ask questions if you need to. Ian: Hey Lorna, have you got a spare pen? Lorna: Sure, here you are. Tutor: Okay, so, the story follows two key characters – you should refer to them as protagonists – who go by the names of Mary Lennox and Colin Craven. The story is set shortly after the turn of the twentieth century, and the narrative tracks the development of the protagonists as they learn to overcome their own personal troubles together. Lorna: That’s quite a common storyline, isn’t it? Tutor: Yes, you’re right, Lorna. So, what can you tell me about the character of Mary? Lorna: Well, in the beginning she is an angry, rude child who is orphaned after a cholera outbreak and forced to leave India and move to the United Kingdom to her uncle’s house in Yorkshire. Tutor: That’s right – and there she meets Colin who spends his days in an isolated room, believing himself to be permanently crippled with no hope of ever gaining the ability to walk. The two strike up a friendship and gradually learn – by encouraging each other – that they can both become healthy, happy and fulfilled in life. Ian: Will we need to remember a lot of these details for the exam? Tutor: Just the basic outline. Examiners don’t want to read a plot summary – they know what the book is about. Focus on narrative techniques instead, such as point of view. Lorna: What’s that mean? Tutor: It’s all about how we see the story. This story, for example, is written from the perspective of what is called an â€Å"omniscient narrator†. Omniscient means all-knowing. So, as readers we get to see how all the characters feel about things, what they like and don’t like, and what their motivations are in the story. Narrator: Before you hear the rest of the conversation, you have some time to look at questions 25 to 30. [20 seconds] Now listen and answer questions 25 to 30. Ian: Won’t it be hard to write a technical analysis? After all, it’s a kids’ book. Tutor: Well, it was initially pitched at adults you know, but over the years it has become seen as a more youth-orientated work. And you’re right in a sense – the simple vocabulary and absence of foreshadowing make the story very easy to follow and ideally suited for children. But that doesn’t mean there isn’t much to analyse. Look at the symbolism, for instance. Lorna: Symbols are things, right? Material things – like objects – that stand for abstract ideas. Tutor: Absolutely, yes. And the author uses many of them. There’s the robin redbreast, for example, which symbolises the wise and gentle nature that Mary will soon adopt – note that the robin is described as â€Å"not at all like the birds in India†. Roses are used as well – as a personal symbol for Mistress Craven – you’ll see they’re always mentioned alongside her name. And Mistress Craven’s portrait can also be interpreted as a symbol of her spirit. Ian: Are symbols just another name for motifs? Tutor: No, motifs are a bit different. They don’t have as direct a connection with something the way that a symbol does. Motifs are simply recurring elements of the story that support the mood. Lorna: Are there any in this novel? Tutor: Yes, two very important ones. The Garden of Eden is a motif. It comes up a few times in connection with the garden of the story. And then you’ve got the role that secrets play in the story. In the beginning, everything is steeped in secrecy, and slowly the characters share their secrets and in the process move from darkness to lightness, metaphorically, but also in the ase of Colin, quite literally. His room in the beginning has the curtains drawn, and he appears at the end in the brightness of the garden. Ian: Anything else we need to know about? Tutor: Yes. Nearly all novels explore universal concepts that everyone has experienced – things like love, family, loneliness, friendship. These are called themes. The Secret Garden has a few themes that all centre on the idea of connections. The novel explores, for example, the way that health can determine and be determined by our outlook on life. As Colin’s health improves, so too do his perceptions of his strength and possibility. The author also examines the link between our environment and our physical and emotional prosperity. The dark, cramped rooms of the manor house stifle the development of our protagonists; the garden and natural environments allow them to blossom, just as the flowers do. Finally, this book looks at connections between individuals, namely Mary and Colin. This necessity of human companionship is the novel’s most significant theme – because none of their development as individuals would have occurred without their knowing each other. Well, that about sums it up, I think. Lorna: That’s a great help, thanks. Ian: Yes, thanks very much. Narrator: That is the end of section 3. You now have half a minute to check your answers. [30 seconds] Now turn to section 4. Narrator: Section 4 You will hear a talk on the topic of time perspectives. First you have some time to look at questions 31 to 40. [20 seconds] Listen carefully and answer questions 31 to 40. Speaker: Today, I’m going to be talking about time. Specifically I’ll be looking at how people think about time, and how these time perspectives structure our lives. According to social psychologists, there are six ways of thinking about time, which are called personal time zones. The first two are based in the past. Past positive thinkers spend most of their time in a state of nostalgia, fondly remembering moments such as birthdays, marriages and important achievements in their life. These are the kinds of people who keep family records, books and photo albums. People living in the past negative time zone are also absorbed by earlier times, but they focus on all the bad things – regrets, failures, poor decisions. They spend a lot of time thinking about how life could have been. Then, we have people who live in the present. Present hedonists are driven by pleasure and immediate sensation. Their life motto is to have a good time and avoid pain. Present fatalists live in the moment too, but they believe this moment is the product of circumstances entirely beyond their control; it’s their fate. Whether it’s poverty, religion or society itself, something stops these people from believing they can play a role in changing their outcomes in life. Life simply â€Å"is† and that’s that. Looking at the future time zone, we can see that people classified as future active are the planners and go-getters. They work rather than play and resist temptation. Decisions are made based on potential consequences, not on the experience itself. A second future-orientated perspective, future fatalistic, is driven by the certainty of life after death and some kind of a judgement day when they will be assessed on how virtuously they have lived and what success they have had in their lives. Okay, let’s move on. You might ask â€Å"how do these time zones affect our lives? † Well, let’s start at the beginning. Everyone is brought into this world as a present hedonist. No exceptions. Our initial needs and demands – to be warm, secure, fed and watered – all stem from the present moment. But things change when we enter formal education – we’re taught to stop existing in the moment and to begin thinking about future outcomes. But, did you know that every nine seconds a child in the USA drops out of school? For boys, the rate is much higher than for girls. We could easily say â€Å"Ah, well, boys just aren’t as bright as girls† but the evidence doesn’t support this. A recent study states that boys in America, by the age of twenty one, have spent 10,000 hours playing video games. The research suggests that they’ll never fit in the traditional classroom because these boys require a situation where they have the ability to manage their own learning environment. Now, let’s look at the way we do prevention education. All prevention education is aimed at a future time zone. We say â€Å"don’t smoke or you’ll get cancer†, â€Å"get good grades or you won’t get a good job†. But with present-orientated kids that just doesn’t work. Although they understand the potentially negative consequences of their actions, they persist with the behaviour because they’re not living for the future; they’re in the moment right now. We can’t use logic and it’s no use reminding them of potential fall-out from their decisions or previous errors of judgment – we’ve got to get in their minds just as they’re about to make a choice. Time perspectives make a big difference in how we value and use our time. When Americans are asked how busy they are, the vast majority report being busier than ever before. They admit to sacrificing their relationships, personal time and a good night’s sleep for their success. Twenty years ago, 60% of Americans had sit-down dinners with their families, and now only 20% do. But when they’re asked what they would do with an eight-day week, they say â€Å"Oh that’d be great†. They would spend that time labouring away to achieve more. They’re constantly trying to get ahead, to get toward a future point of happiness. So, it’s really important to be aware of how other people think about time. We tend to think: â€Å"Oh, that person’s really irresponsible† or â€Å"That guy’s power hungry† but often what we’re looking at is not fundamental differences of personality, but really just different ways of thinking about time. Seeing these conflicts as differences in time perspective, rather than distinctions of character, can facilitate more effective cooperation between people and get the most out of each person’s individual strengths. Narrator: That is the end of section 4. You now have half a minute to check your answers. [30 seconds] That is the end of the listening test. You now have 10 minutes to transfer your answers to the listening answer sheet. How to cite International English Language Testing System, Essay examples

Financial Risk Management for Theory & Practice- myassignmenthelp

Question: Discuss about theFinancial Risk Management for Theory Practice. Answer: The current and quick ratios are the liquidity ratios which reflect the position of companys liquidity. Having high ratios indicate that the organization is performing well and is able to meet its short term financial obligations easily and quickly. Considering the data provided for FV Ltd., the statement given by CFO is correct as it can be seen that there is a constant increase in the current ratio of the company and in 2017 it was 1.33 which was more than that of in 2016 and 2015. Also the ratio is more than the industry average of 1.25. Hence, it implies that the company has improved its liquidity position with high liquid assets. Also the quick ratio of the FV Ltd is almost equal to the industry average, which means the company is able to pay off its current liabilities with its quick assets (Tracy, 2012). The working capital management of FV is analysed through its inventory turnover ratio and the collection period of receivables. Company has a high and increasing ITR, which means it is very much efficient in managing its inventories. However, the collection period has increased over the year but is less than industry average. This means company has a better management of its working capital (Sagner, 2010). Beta is basically a measure of a systematic risk of a security or portfolio, in comparison to the whole market. It is the most important variable used in CAPM calculation. Companys beta is 2.1 which means it is more than 2 times as volatile as the overall market. In other words, it will give more returns than the market (Brigham and Ehrhardt, 2013). A systematic risk is a market risk which consist of day to fay fluctuations in the stock price of the company. This risk cannot be reduced through diversification. On the other hand, unsystematic risk is the diversifiable risk which is associated with the company in which the investment is made. It can be minimized through diversification. The currency derivatives such as forward, futures, options and swap can be used for the purpose of hedging. One of the strategy is hedging through options. In this, one can buy a call option and sell the put option or vice-versa. This technique directly helps in protecting the portfolio, specifically the equity portfolio. Another strategy is Hedging through structures. Under this one portion of the portfolio is invested in debt and other in derivatives. Debt portion makes the portfolio stable whereas, derivatives prevents from downside risk (eFinanceManagement.com, n.d.). References Tracy, A., (2012).Ratio analysis fundamentals: how 17 financial ratios can allow you to analyse any business on the planet. RatioAnalysis. net. Brigham, E.F. and Ehrhardt, M.C., (2013).Financial management: Theory practice. 15th ed. USA: Cengage Learning. eFinanceManagement.com. (n.d.).Hedging| Hedging Example, Hedging Types, Hedging strategies. [Online] Available at: https://efinancemanagement.com/derivatives/hedging#Hedging_through_Options [Accessed 24 March 2018]. Sagner, J., (2010).Essentials of working capital management (Vol. 55). New Jersey: John Wiley Sons.

The Venus Womens Garage

Executive Summary A number of changes have been witnessed in various parts of the world. For instance, most societies across the globe aim at bringing up women who are self-reliant economically and socially. Consequently, the founders of Venus garage have the pleasure to usher in a new fundamental facility that will address most women’s needs.Advertising We will write a custom essay sample on The Venus Women’s Garage specifically for you for only $16.05 $11/page Learn More The Venus (women’s garage) facility aims at providing Kuwait women with a chance to have their cars repaired while at the same time paying attention to their beauty needs. The Kuwait society has been delimited over the years by Middle Eastern rituals, beliefs, and customs. As a result, a number of women in the Kuwait society have often lacked the opportunity to be independent. For example, the Kuwait women who are motorists cannot access motor vehicle services at a garage. As a result, they always have to seek assistance from their male relatives or friends in order to have their cars repaired. Therefore, the Venus garage aims at addressing the women’s needs that the Kuwait society has overlooked over the years. The Venus garage will offer its clients an array of services for the female motorists in Kuwait. Some of the services will include, a beauty parlor that will offer several beauty care services, a cafeteria, as well as, a motor vehicle garage. The Venus garage will also have highly skilled professionals who will deliver first class and relevant services in accordance to the needs of the clients. Currently, the market that Venus will be part of has two major rivals. As a result, the Venus garage aims at initiating new trends and offering quality services and products. The Venus garage aims at attaining its goals through vigorous promotional campaigns, which will take place in every part of Kuwait. The promotional campaigns will h elp to promote the slogan of Venus garage, which is entitled â€Å"motors made beautiful†. The Venus garage clearly understands that the customers form the core of their assets. Therefore, Venus aims at satisfying the needs and the expectations of its customers by exploiting the CRM strategy that encompasses establishment of a loyalty program and supplementary benefits. The CRM strategy will enable Venus to manage its interactions with customers effectively by employing the use of technology in marketing and offering customer services. In order for Venus to scale greater heights in the market in terms of growth and expansion, the company will have to develop strategies that will enable it to adapt effectively to change. The company will also have to provide first class services through a team of zealous and skilled staff.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Product Th e Venus women’s garage is a facility that aims at providing motor vehicle repair and beauty services to Kuwait female motorists. The Venus garage will be strategically located at the heart of Kuwait city along Alsoor Street near Dasman square roundabout. The customers are assured of a relaxing experience due to its exclusiveness founded upon aromatherapy concept. At Venus, we believe that every female motorist requires an additional subtle care for herself, as well as, her car. Customers can access services offered at Venus via two major channels. First, a customer can book for an appointment via the Venus website. Second, customers can reserve their visits by dialing the Venus hotline numbers. Some of the services that will be offered at Venus include motor vehicle repair services, maintenance/periodical checkups, carwash services, as well as, self-care services such as trendy manicure and pedicure, hair care services, and aromatherapy services. Additionally, customers will also have access to a cafeteria that will be serving different hot and cold beverages, fresh snacks, and salads. Vision The vision of Venus garage is to bring together Kuwait female motorists while providing them with professional motor vehicle and beauty care services at a competitive price within the shortest time possible that provides for optimal revenue and returns. Sales Strategy In order to generate its sales, the Venus garage will employ the penetration strategy. The penetration strategy will enable it to provide target customers with subsidized prices in comparison to its competitors in the market. The strategy will entail provision of an increased number of services offered, as well as, supplementary promotional services such as free car wash and health checkups on oil and tires for new and regular customers. The major goal of Venus garage is to provide its clients with first class services at minimum cost. The penetration strategy is justifiable because of the existing fi erce competition in the market. The major rivals in the market already have established brands and a strong base of customers. Therefore, it might be detrimental for the Venus garage to pursue a similar pricing strategy as its competitors. Venus should offer lower prices and properly package its services in order to draw customers. As a result, it will have an opportunity of generating more sales within a short period. Additionally, intensive research and development will enable Venus to stay relevant in the market.Advertising We will write a custom essay sample on The Venus Women’s Garage specifically for you for only $16.05 $11/page Learn More This essay on The Venus Women’s Garage was written and submitted by user Bast10n to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Drug Testing or Personal Freedom essays

Drug Testing or Personal Freedom essays Drug Testing or Personal Freedom? Should school officials be allowed to perform random searches, urine testing and other tactics to prevent drug use in our schools? The answer is no because these policies invade personal freedom. The fourth amendment of the Bill of Rights protects United States Citizens from such warrant-less searches without reasonable suspicion. My junior year in high school, I had my first encounter with Mrs. Sherry H. Mrs. H. taught American History, which focused a lot on civil rights and laws. It was only an hour class and every minute was worth listening. Class discussions were very political, but that was her way of getting us ready for the real world. Seeing things with open eyes was one of her favorite sayings. She strongly encouraged us to stand up for what we believed in, whether it was constitutional or unconstitutional. In 1996, a random school search took place at W. F. High. Marijuana was found on school property. Though the shocking news traveled fast, nobody knew details of what was found or where it was found. Four years prior Savannah -Chatham County Board Of Education adopted a Safe School Plan, better known as zero tolerance for drugs, alcohol, and weapons. The board also followed up with a specific Drug Free Workplace (DFWP) for its employees. Its purpose is to deter user and abusers of alcohol, drugs and other controlled substances. Mrs. H.s car was searched and marijuana was found. Mrs. H. was instructed to take a drug test within two hours of the notice. We all knew how much Mrs. H. was against drug tests and random searches. Just by the way she watch the police like a hawk, making sure we were not violate of our right. Nobody knew this was the last time we would see Mrs. H. at W. F High. She was fired after refusing to take the drug test. The school board said it was an act of insubordination refusing to take the d...

PAst Education Assignment Example | Topics and Well Written Essays - 500 words

PAst Education - Assignment Example The justification for this goal concerned the need for students to acquire prerequisite skills and knowledge in order to progress through his challenging curriculum. A teacher’s failure to provide a sound grounding in key content at one level can seriously jeopardize a student’s chances for success at the next level (Duke & Daniel, 2013). School improvement planners assumed the school should pay very close attention to its vertical articulation, since the school’s curriculum was constantly evolving. The second goal addressed ethical concerns. In a high-performing environment, students are tempted to cheat, plagiarize and take advantage of teachers’ trust. To maintain the integrity of program provided, steps were to be taken to apprise students and parents of ethical violations and school expectations. The third goal recognized the importance of maintaining a school climate that welcomes and supports diversity (Duke & Daniel, 2013). The school improvement p lanners did not believe that excellence and equity were mutually exclusive. In addition, the goal included obtaining scholarships to enable needy students to attend summer programs designed to prepare them for Jefferson’s curriculum and providing liaisons to high-need elementary and middle schools so that young students would understand what they needed to be successful citizens. The credence public schools were only for children of the poor, long hampered the acceptance of the idea that they should exist for all children. Mann had a different view on education that encompassed having a common school for every citizen. It was his utter commitment in ensuring common schools that political stability and social harmony depended on universal education. He cited common schools would be open to all children by declaring that support for nonsectarian common schools was a religious as well as a civic duty. Capability can be thought about at both the individual and social

Financial Valuation Techniques Research Proposal - 1

Financial Valuation Techniques - Research Proposal Example The Royal Bank of Scotland (RBS) has global assets which are worth more than $1120 billion. The RBS is the 2nd biggest private bank in Europe, and the 6th biggest in the world. RBS is the 14th biggest company in the world (Forbes Global 2000). Apart from this RBS are an enormously important private investor of oil and gas extraction. This is not only high levels of funding for oil and gas projects, but RBS are ‘the oil and gas bank’. They are the central driver of development of the oil and gas industry. The position of RBS on global climate change is far less liberal than many other banks. In spite of stating that the bank â€Å"distinguish the considerable global threat laid by climate change†, RBS has reported it as ‘preposterous’ to admit liability for the climate affects ensuing from their loans to fossil fuel projects. Barclays is a financial services group based in UK. It is also an international banking organisation having branches all over As ia-Pacific, Europe and South America. The company is primarily engaged in banking, investment banking and investment management. With regard to market capitalisation, Barclays is one among the top ten banks in the world. Barclays also provides interconnected global services to translational corps and financial institutions all over the world. It is a leading UK retail and business bank with around 76,200 employees and with operations.Both the banks have grown to be really big so it is very difficult and complex to study its operations in a comprehensive way.

HCI Reading Journal - Journal #3 Research Paper Example | Topics and Well Written Essays - 500 words

HCI Reading Journal - Journal #3 - Research Paper Example According to Heim (2008), this can be done by putting oneself in the user’s shoes to be able to understand their needs and requirements. Secondly, know the users for which the interface is intended. By studying them, you will be able to develop a seamless interface that adequately meets the user needs. Since my project involves creating a user interface for a sales system, I saw it prudent to visit some of the sites. As a user of this interface I found it so easy to choose a product after some suggestions such as; most viewed, most purchased, don’t miss, most popular among other suggestive tags. From this I learnt that items with suggestive tags will have a high chance of being viewed and even purchased. Therefore, as a user interface designer, one must consider the possibility of aggregating related content in one interface to ease navigation of the user (Dillon, 2003). Most users will seldom dwell on the layout and the structure of the interface but will go straight to the content. According to Dillon (2003), in order to effectively engage users of an interface, the designer must get the content of the interface right. One could have a perfect design for an interface with shallow content that will not effectively the client. Design is a magnet but the content is what keeps the user coming back again and again. I tried to compare between the design interface for two social sites; Face book and Twitter. Face book has a more interactive interface that has options for posts, messages, image and video communication. On the other hand twitter is simple with fewer graphic but more messaging. However, despite the differences the two sites have almost equal users due to the content in each interface. Most designers will think users have no idea or will not realize several aspects of the user interface. This is not the case in the current society. Users visit several sites and interact with man interfaces on a daily basis. In this

Collegial and Formal Type of Leadership

Collegial and Formal Type of Leadership This assignment consists of two parts. In the first part, the models of collegial and formal type of leadership are considered and compared to the head teachers role to which the author is familiar within the educational system of Cyprus. The head teachers role will be analysed both leadership styles. In the second part, the author concentrates on the assumptions made about the school organization and its values with the collegial and formal types of leadership. The assignment ends with a conclusion based on the authors understanding of leadership that emerges from a consideration of both theory and practice in relation to these two models. Part 1 According to Pashiardis (1995) the educational system in Cyprus has a bureaucratic structure and school principals are constantly trying to satisfy the bureaucrats rather than the needs of students and parents. Everything must be done in a pre-determined manner, which hardly leaves any space for errors or gives leeway for deviation from the mainstream. This is the main reason why the formal model of leadership is being chosen. Most of the elements of management fit into the bureaucratic structure of the Cypriot educational system. On the other hand, within the collegial model of leadership the governing body of each school is free to set additional aims and objectives that would not only benefit the school community but also the quality of the education offered. Collegial Model of Management According to Bush (1995) and his collegial model, the aims emerge from a participative process whereby staff reach an agreement based on common values. The leader in a collegial model believes that school staff should always be a team in order to be effective and that everyone should be involved in all activities concerning the school practices. In this case, all teachers should have a common vision, set a mission and be aware of their role to ensure the success of the academic enterprise. The elements of Collegial Model are the processes by which goals are determined by the nature of decision process and the leadership style. The collegial model is based on agreement goals among the members of an organization and presents lateral structures and all members have the right to participate in the decision process. As Kaily P. (2010) wrote specific problems can be addressed by different committees which are appointed at the beginning of the school year. These committees consist of teachers according to their abilities and expertise. They undertake to address and solve problems that arise during the school year such as student discipline by formulating a code of conduct, violence at school- prevention and treatment, development activities for motivation in learning, learning difficulties and workarounds (Kaily P. E849 Web Activity 1, 2 November 2010). Furthermore, Palli C. (2010) there is a shared leadership and a collective sense of responsibility among the staff at her sc hool. At the beginning of the school year there was a delegation of roles and responsibilities. Also the teachers had the opportunity to select the committees they wanted to be members according to their interests (Palli C. E849 Web Activity 1, 3 November 2010). The most positive aspect of the Collegial Model is the fact that goals have already been agreed, resulting to the possibility for the participant staff to concentrate and to achieve the goals set. Everybodys ambitions, expertise and capabilities are taken into consideration and used in a way that promotes the welfare of the school unit. As Bennett has argued, knowledge is an important power resource. Sharing knowledge in a collaborative way requires a high degree of mutual trust and consensus (Study Guide p. 37). Formal Model of Management Looking into Bush (1995) the formal models of management aver that objectives are set at the institutional level. Goals are determined by senior staff and the support of other teachers is taken for granted. Therefore, the activities of schools are evaluated in the light of these official purposes. Furthermore, the organizational structure is regarded as objective reality. Individuals hold defined positions in the organization and working relationships are assumed to be strongly influenced by these official positions. Formal models treat structures as hierarchical with decision-making as a top-down process (Study Guide p. 32). In contrast to collegiality, the characteristics of  the formal management models  according to Bush (2003) heads have  authority because of their positions  and are  accountable  for what they do to their sponsor they use any  rational  way to achieve goalsâ‚ ¬Ã‚ ¦Ã‚  fits a lot to the Cypriot Educational System. Not only do public schools but also private ones have debt-reduction management programmes and everything must be centralized and economies of scale must be made. One is asked to annually report in advance how many students are registered for the following academic year that the number of teachers is reduced to the minimum to save resources. In bureaucracy, efficiency, discipline, control, reliability  is more important (Weber 1989, p.312). Promotion is on the basis of seniority  (Bush 2003) more like a typical formal bureaucratic Cypriot school. However, after a long waiting at the age of 40-55 one finally leave from the low-paying Cypriot private sc hool and is employed by a highly-benefiting Cypriot public school. When he/she gets employed at public school, will only find out just a few days before the school year starts, revealing bureaucracy which is neither efficient nor reliable. Part 2 According to Bush and Derek (2003) leadership may be understood as influence but this notion is neutral in that it does not explain or recommend what goals or actions should be sought through this process. However, certain alternative constructs of leadership focus on the need for leadership to be grounded in firm personal and professional values (Bush and Derek, 2003, p.4). Wasserberg (1999) also claims that the primary role of any leader is the unification of people around key values (Wasserberg, 1999, p.158). Furthermore, according to Gross (1985) values are generated externally to the individual rather than being internal, personal creations. However individuals play crucial role in establishing particular values with environments in which they live and work (Study Guide, p. 47). Bush (1998; 2003) also links leadership to values or purpose while management relates to implementation or technical issues (Bush, 1998, 2003, p.4) Collegial model is interpinned by integrative and motivating values. Integrative values are those that serve to draw individuals into collectivity and motivating values are those that shape individual and collective perceptions of needs and interests (Study Guide, p. 46). The implication of these values for leadership role in the educational system in Cyprus could justified since head teachers usually encourage the staff to take part in any decision-making procedure. In this way agrees for certain values the schools. Thus personal opinions (teachers, parents students) are acceptable by others, differences and disagreements are shown in a democratic form. In addition, collaboration is promoted by head teachers. Every teacher, parent, student has its personal needs and interests. Head teachers try to help all members in personal and professional difficulties and offer ways in order for everyone to have a role in the school. Moreover, head teachers promote trust and confidence among all members, make constructive comments and encourage staff to participate in educational seminars and other educational programs. The formal leadership model combines mostly regulatory and directive values which seek to control the behaviour of individuals and groups. The equal opportunities and race relations legislation is enacted in many developed countries. Such values are an important part of the policy process both nationally and within organizations. Whether we accept or reject someone elses value system is not the same as denying that it is a value which shapes their actions (Study Guide p.46). This is one of the three different kinds of Grosss classified values which influence different facets of the school.   Although the ministry of Education and Culture directs schools on how to operate, each school may develop its own principles and values according to its particular needs and aims. Under the guidance of the Head Teacher certain values have been defined for my schools culture like: Equal opportunities for all children as an expression of fundamental human rights, the development of students socia l skills, democratic dialogue in case of conflicts among the children, the multi-dimensional improvement of childrens personality, the importance of interaction with the external environment (parents), and the practice of multiple intelligences. All the above societal values are articulated within the school serve to draw individuals into a formality. The way that my school is managed promotes collaboration and reduces conflict between staff. The head teacher supports the efforts of his teachers and motivates them to share and generate the schools values. He helps teachers cope with the difficulties encountered and promotes respect, democracy, honesty and trust. He encourages teachers to take part in educational seminars and provides equal opportunities for participation in decision making trying to follow democratic values. Individuals play a crucial role in establishing particular values within the environments in which they live and work. Values are manifested in the actions people take, including the things that they say and the language they use (Study Guide, 47).   According to Sergiovanni (2000), how we resolve a problem relates to the extent to which our decision making is dominated by the values of our life world and our system world. As he interprets, system world should be interdependent with life world (the essence o f values and beliefs) Conclusion In conclusion it can be seen that there has to be a leadership style which will incorporate practices from both styles of leadership and which promote the development of the school through the participation and involvement of all the staff members. A head teachers role is to make the vision and the mission of the school known to his/her staff in order for the teachers with the right knowledge and ability to be involved in the decision making. References Bush T 2003. Theories of Educational Management, 3rd edn. London: Sage. Bush T. And Derek G., (2003), School Leadership: Concepts and Evidence, Full report Spring 2003 E849 Leading and Managing for Effective Education, Study Guide, (2003), The Open University. Kaily P. E849 Web Activity 1, 2 November 2010 Palli C., E849 Web Activity 1, 3 November 2010 Pashiardis, P. (1995), Cyprus principals and the universalities of effective leadership, International Studies in Educational Administration, Vol. 23 No. 1, pp. 16-26. Bush, T. (1998) The National Professional Qualification for Headship: the key to effective school leadership?, School Leadership and Management, 18(3) 321-34. Sergiovanni 2000, Effective Educational Leadership, O.U., Sage Wasserberg, M. (1999), Creating the vision and making it happen, in Tomlinson, H., Gunter, H. and Smith, P. (Eds.), Living Headship: Voices, Values and Vision, London, Paul Chapman. Webb, R. and Vulliamy, G. (1996), The changing role of the primary head teacher, Educational Management and Administration, 24 (3), 301-15.

Healing into Wholeness: Individuals Transformed into a Collective Heroi

Healing into Wholeness: Individuals Transformed into a Collective Heroic Being in Derek Walcott's Omeros "No man is an Island, entire of himself; every man is a piece of the Continent, a part of the Main." Individual heroic deeds and characteristics are the seeds upon which a culture's values are based and these define a culture while also defining each individual's identity. Ancient and modern epics define heroic behavior through mostly male heroic figures, but female characters share an equally important role in defining a culture's identity and values. Equally so, a culture or race can be collectively conceived of as a whole or as the sum of its parts. While characteristics such as honor, honesty, courage, pride, respect, and integrity can be, and certainly are, relevant to both sexes, these positive characteristics and negative ones such as dishonesty, lack of courage, egotism, disrespect, and betrayal are often represented by and identified with separate characters, but can function within a whole culture to render the culture weak, sickly or out of balance. In Derek Walcott's epic Omeros, the island of St. Lucia and its inhabitants are healed both individually and collectively as Walcott dares to redefine heroic behavior as a psychological transformation toward wholeness. Ancient and modern epics follow a very Western tradition by defining heroism as the accomplishments of individual heroes to further the good of the whole, which means some must lose if the hero or heroes are to win. In The Iliad, Achilles comes to his senses and leads his troops to defeat the Trojans. In The Odyssey, Odysseus returns to Ithaca after his long journey and restores order by defeating the suitors. In The Aeneid, Aeneas succeeds in foun... ...long-waiting now advancing,Yes here comes my mistress the soul. (Denby 463) St. Lucia, Achille, Helen, Philoctete, Plunkett, Ma Kilman, Maud, the narrator and we. the readers, gain our souls and become a part of the whole of humankind. WORKS CITED Denby, Derek. Great Books: My Adventures with Homer, Rousseau, Woolf, and Other Indestructible Writers of the Western World. Simon and Shuster: New York. 1996. Feal, Elsa Luciano. "Helen: History that Heals in Omeros." Queen: a journal of rhetoric and power 3.1. 1-10. Online article. <http://www.ars-rhetorica.net/Queen/Volume 3 1/Articles/Luciano.html> McClure, Charlotte S. "Helen of the 'West Indies': History or Poetry of a Caribbean Realm." Studies in the Literary Imagination 26 (1993) 1-11 <http://weblinks1.epnet.com/>. Walcott, Derek. Omeros. Farrar, Straus and Giroux: New York. 1990. 3-325.

Ethical Decision Making Model analysis Essay

What is the ethical decision making model? What is critical thinking? In this paper I will discuss the ethical decision making model and how critical thinking impacts ethical decisions. Personal experiences will be used as examples. When we are faced with making an ethical decision we are usually faced with an ethical dilemma. To make a good decision we need to use â€Å"Logical thinking that draws conclusions from facts and evidence† which according to www.ncrel.com is the definition of critical thinking. Recently I was personally faced with an ethical dilemma that has to do with work and school. I’m currently on a tuition reimbursement program though my company and there are certain criteria that will make my paid education taxable or nontaxable. Of course if my tuition is nontaxable I don’t have to pay taxes and I’ll be saving lots of money. One of the criteria for making my tuition taxable is if my educational program qualifies me for a new position at work. If I answer no, the tuition is not taxable and I’ll save some money but, in my situation the answer would be yes so my tuition should be taxed but, If I answer no, no one will find out and I’ll be cheating my company or the government out of some money. I’m now stuck with an ethical dilemma. In the end I choose to answer yes and pay the taxes, following an ethical decision making model helped me do the right thing. The ethical decision making model I followed and will break down is from the Josephson institute of ethics. The model follows 7 simple steps to finally come to a conclusion and make a decision. 1. STOP AND THINK One of the most important steps to better decisions is the oldest advice in the world: think ahead. To do so it’s necessary to first stop the momentum of events long enough to permit calm analysis. Stop and think won’t always be used if you are faced with a decision that needs to be made very quickly but, if you’re permitted the time to think about the situation you should. In my case I though about what could happen if I were to avoid paying taxes. I could get in trouble with the law and even my  company. Would it be worth getting fired? No I don’t think so. â€Å"Stopping to think provides several benefits. It prevents rash decisions. It prepares us for more thoughtful discernment. And it can allow us to mobilize our discipline† (1). 2. CLARIFY GOALS Before you choose, clarify your short- and long-term aims. Determine which of your many wants and don’t-wants affected by the decision are the most important. The big danger is that decisions that fulfill immediate wants and needs can prevent the achievement of our more important life goals. If I were to break the law it would definitely affect my goal of getting my BS in business management. I could also loose my job if I didn’t pay taxes and I wouldn’t have the resources to pay for school. 3. DETERMINE FACTS Be sure you have adequate information to support an intelligent choice. You can’t make good decisions if you don’t know the facts. To determine the facts, first resolve what you know and, then, what you need to know. If you don’t have enough facts then go find out more about it. Once we know more facts we then see that more decision factors come into play and it’s easier to make a decision. Here are some guidelines provide by Josephson institute: Consider the reliability and credibility of the people providing the facts. Consider the basis of the supposed facts. If the person giving you the information says he or she personally heard or saw something, evaluate that person in terms of honesty, accuracy and memory. Remember that assumptions, gossip and hearsay are not the same as facts. Consider all perspectives, but be careful to consider whether the source of the information has values different than yours or has a personal interest that could affect perception of the facts. Where possible seek out the opinions of people whose judgment and character  you respect, but be careful to distinguish the well-grounded opinions of well-informed people from casual speculation, conjecture and guesswork. Finally, evaluate the information you have in terms of completeness and reliability so you have a sense of the certainty and fallibility of your decisions. To find out the facts about my tax evasion I ask my friend Megan Kau who’s a tax attorney what she thought I should do. Let’s just say that the punishment is worse than the crime and that’s all the facts that I needed. 4. DEVELOP OPTIONS â€Å"Now that you know what you want to achieve and have made your best judgment as to the relevant facts, make a list of options, a set of actions you can take to accomplish your goals† (2). If it’s an especially important decision, talk to someone you trust so you can broaden your perspective and think of new choices. If you can think of only one or two choices, you’re probably not thinking hard enough but, in my case I would be breaking the law so actually there were no other choices. I was either breaking the law or not breaking the law. 5. CONSIDER CONSEQUENCES Two techniques help reveal the potential consequences also provided by Josephson Institute: â€Å"Pillar-ize† your options. Filter your choices through each of the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring and citizenship. Will the action violate any of the core ethical principles? For instance, does it involve lying or breaking a promise, is it disrespectful to anyone, is it irresponsible, unfair or uncaring, does it involve breaking laws or rules? Eliminate unethical options. Identify the stakeholders and how the decision is likely to affect them. Consider your choices from the point of view of the major stakeholders. Identify whom the decision will help and hurt. In this case, I’ve said before, I would have been breaking the law and if I  anyone were to find out about it I would be very ashamed of what I did. In prior readings I remember a quote that said â€Å"to make a ethical decision ask yourself, would you be ok with it if it was posted on the front page of your local news paper†, If the answer is no, then don’t do it. 6. CHOOSE It’s time to make a decision. If the choice is not immediately clear, use on of the following strategies to make the decision: Talk to people whose judgment you respect. Seek out friends and mentors, but, once you’ve gathered opinions and advice, the ultimate responsibility is still yours. What would the most ethical person you know do? Think of the person you know or know of who has the strongest character and best ethical judgment. Then ask yourself: what would that person do in your situation? Think of that person as your decision-making role model and try to behave the way he or she would. I choose to do the right thing which is to pay taxes. 7. MONITOR AND MODIFY Since most hard decisions use imperfect information and â€Å"best effort† predictions, some of them will inevitably be wrong. â€Å"Ethical decision-makers monitor the effects of their choices. If they are not producing the intended results or are causing additional unintended and undesirable results, they re-assess the situation and make new decisions† (3). In my case I think I’ll live with the decision I’ve made. No one will be hurt by my decision and the law won’t be broken on my part. As you can see making an ethical decision can be broken down with the 7 steps provided and if the steps are followed, an ethical decision should be made. Critical thinking plays a big part in making my decision even when following the 7 steps listed. Again critical thinking is â€Å"Logical thinking that draws conclusions from facts and evidence†. Critical thinking plays a huge role in step 3 of the model that I used. I think step 3 is one of the most important steps in the process. Sometimes I still have the urge to save some money and skip out on paying taxes but, because I’ve used critical thinking as part of my decision, I’ve learned to know that facts are important and in the end making the right decision will better me in the future and also help me reach my goals with less obstacles. Works Cited The seven step path to better decisions http://www.josephsoninstitute.org/MED/MED-4sevensteppath.htm Web definitions www.ncrel.com

Free Essays on Chinese Car Market

Introduction The aim of this report is to evaluate the suitability of China as a new foreign market for BMW and it ¡Ã‚ ¦s product cars. The suitability of China as a new market for BMW will be assessed in the PESTEL analysis. The degree of competition that already exists in China for cars will be evaluated in the Porter ¡Ã‚ ¦s Five Forces Analysis. In the report the extent of FDI present in China and the suppliers of the FDI will also be assessed in order to properly evaluate the suitability of China as an opportunity for BMW as a new market for cars. In addition a SWOT analysis will also be provided. On the basis of these findings the methods of market entry will then be analysed in order to be able to recommend BMW a method of market entry for access to the Chinese car market. PESTEL Political China is a communist state that however lately has become more influenced by the capitalistic style of the west. Regarding the Chinese car market it has undergone major reorganisation at the central government level resulting in that the State Economy and Trade Commission have become responsible for the car industry ¡Ã‚ ¦s macro planning. This is believed to result in decentralisation of power to provincial governments and automotive industry departments. (www.austrade.gov.au) Since China joined the WTO in December 2001, the Chinese government has made several changes that have an effect on the Chinese car market. In order to obtain know-how and technology the government is making efforts to attract FDI and international trade. Due to WTO agreements China has agreed to remove local content requirements. In addition other requirements from the WTO to open up the market such as reducing tariffs, removing quotas and allowing foreign companies to distribute their products in China, is making the Chinese market a much more easily accessed market to foreign companies who wish to enter the Chinese market. According to apecsec.org the government... Free Essays on Chinese Car Market Free Essays on Chinese Car Market Introduction The aim of this report is to evaluate the suitability of China as a new foreign market for BMW and it ¡Ã‚ ¦s product cars. The suitability of China as a new market for BMW will be assessed in the PESTEL analysis. The degree of competition that already exists in China for cars will be evaluated in the Porter ¡Ã‚ ¦s Five Forces Analysis. In the report the extent of FDI present in China and the suppliers of the FDI will also be assessed in order to properly evaluate the suitability of China as an opportunity for BMW as a new market for cars. In addition a SWOT analysis will also be provided. On the basis of these findings the methods of market entry will then be analysed in order to be able to recommend BMW a method of market entry for access to the Chinese car market. PESTEL Political China is a communist state that however lately has become more influenced by the capitalistic style of the west. Regarding the Chinese car market it has undergone major reorganisation at the central government level resulting in that the State Economy and Trade Commission have become responsible for the car industry ¡Ã‚ ¦s macro planning. This is believed to result in decentralisation of power to provincial governments and automotive industry departments. (www.austrade.gov.au) Since China joined the WTO in December 2001, the Chinese government has made several changes that have an effect on the Chinese car market. In order to obtain know-how and technology the government is making efforts to attract FDI and international trade. Due to WTO agreements China has agreed to remove local content requirements. In addition other requirements from the WTO to open up the market such as reducing tariffs, removing quotas and allowing foreign companies to distribute their products in China, is making the Chinese market a much more easily accessed market to foreign companies who wish to enter the Chinese market. According to apecsec.org the government...

Knowledge About Ionising Radiation Among Dentists The WritePass Journal

Knowledge About Ionising Radiation Among Dentists Introduction: Knowledge About Ionising Radiation Among Dentists Introduction:Literature ReviewOBJECTIVES METHODSThe objectives of the study will be to:METHODS:HYPOTHESISReferencesRelated Introduction: Dental radiography has evolved over the last decade. The evolution began with the introduction of new changes to the operations of dental radiology. Some examples of these changes include new machines, smaller beam sizes, increased filtration, advanced techniques, faster film speeds and large increases in utilization (White, 1992, 118-26). However, concerns do remain about the possible adverse effects of dental radiography on humans for several reasons: firstly, these procedures remain the only common type of diagnostic radiography capable of being   performed without intensifying screens, requiring concomitantly higher doses. Secondly, the targets to film distance are short. The third reason is the emitted rays are in near   to sensitive organs in the head and neck region. These examinations are among the most common diagnostic radiographic procedures performed today. Based on these examinations, previous studies have concluded   an increased risk for salivary gland, thyroid, and brain tumors (UN Scientific Committee on the Effects of Atomic Radiation, 2000, Vol.1). Literature Review According to UNSCEAR 2000 Report (European Union, 1997, 22), dental radiography is one of the most frequent types of radiological procedures. Although the exposure associated with dental radiography is relatively low, any radiological procedure should be justiï ¬ ed and optimized in order to keep the radiation risk as low as reasonably achievable (Radiation Protection 136). Dose assessment is recommended to be performed on a regular basis to ensure that patient exposure is always kept within the recommended levels and to identify possible equipment malfunction or inadequate technique (Alme’n, Mattsson, 1996, 81-89). With comparison to adults, children have been found to be more radiosensitive (International Commission on Radiological Protection, 1991, Publication 60). Therefore, increased attention is recommended in supervising children to minimize the medical radiation exposure to children. All radiological procedures carried out on children must adapt to special radiation protection measures, which aims at recognizing and implementing possible dose reduction strategies in order to eliminate unnecessary and therefore un-justiï ¬ ed radiation exposure.It is the   responsibility of the health care professional to provide firsthand knowledge to the patients undergoing all radiological procedures and processes. The dentist can answer queries of any patient with regard to radiation hazards, which can be reliable provided their knowledge is adequate and up-to-date. The knowledge related to radiation is taught during undergraduate training in medical colleges.   However, dentists grossly underestimated the proper risk regarding proper use of medical imaging tools and their associated radiation risks (International Commission on Radiological Protetion, 1991, Publication 60).   On the other hand, the incorrect information about its safety and effectiveness, is made and promoted by some dentists who are paid and sponsored by the manufacturers of these d evices to lecture and give seminars promoting their products.   The conflict of interest does add extra concern about the safety of these products. OBJECTIVES METHODS The objectives of the study will be to: Assesses dentist’s knowledge about ionizing radiations and their hazard on the patient. Identify the level of understanding regarding use of ionizing equipment’s among dentist. METHODS: The research will assess  the ionizing radiations knowledge, risk and awareness among dentists in Australia  and  Jordan. The approach to this assessment will use a survey that will be distributed to 300 dentists. These are some of the questions that I will be asking the dentists: 1-Name (optional) 2- Sex 3- Age 4- Dental school 5- Year graduated 6- Residency 7- Experience 8- Risks associated with ionizing radiation on human tissue 9- Methods of mitigating or preventing ionization radiation during practice 10- Best practices associated with ionizing radiation HYPOTHESIS The null hypothesis or my expected outcome of the survey results is that of the better hospitals, or the institution of allied health care that provide ionization radiation during practice to have dentists that understand the risks better than other doctors.   The other doctors are understood to be in practice in less stellar institutions of allied healthcare.   The alternative hypothesis is that doctors at the stellar institutions as well as doctors at the lesser institutions are unaware of the risks associated with ionizing radiation. References White SC.   assessment of radiation risk from dental radiography.  Dentomaxillofac Radiol.  1992;21(3):118-26. United Nations Scientiï ¬ c Committee on the Effects of Atomic Radiation. Sources and effect of ionizing radiation. Report Vol. 1 UNSCEAR publications (2000). European Union. Council Directive 97/43 Euratom, on health protection of individuals against the dangers of ionizing radiation in relation to medical exposures, and repealing Directive 84/466 Euratom. Off. J. Eur. Commun. L180, 22 (1997). Radiation protection 136. European Guidelines on radiation protection in dental radiology: The safe use of radiographs in dental radiology. European Commission publications. Alme ´n, A. and Mattsson, S. On the calculation of effective dose to children and adolescents. J. Radiol. Prot. 16(2), 81–89 (1996). International Commission on Radiological Protection. 1990 Recommendations of the International Commission on Radiological Protection. ICRP Publication 60. (Oxford: Pergamon Press) (1991).

Cultural analysis of Inda Research Paper Example | Topics and Well Written Essays - 750 words

Cultural analysis of Inda - Research Paper Example It climate varies from the temperate in north to tropical monsoon in south. Its topography includes the â€Å"upland plain in the south, flat and rolling plain along the Ganges, Himalayas in north and deserts in west† (Vohra, 2001). Extended families in India are experiencing challenges due to modernization and a high cost of living that encourages individuals to keep small families. Others believe that rights of an individual should supersede family matters. As result, people live in small nuclear families. However, extended families are found in rural India where people still uphold their traditions. They consist of father, mother, children, grand parents, uncles, aunts, niece, nephew and other family members (Khasgiwala, 1993). Parents’ roles include advising the young ones on various matters like religion and education. They also ensure their children access services like education, health, recreational and better financial security. They also act as teachers and disciplinarian at home. Lastly, parents are viewed as political advocates of their children. They usually advocate for a good aboard that would safeguard the future of their children (Khasgiwala, 1993). Parents organize majority of marriages in India. The dowry was initially viewed as a gift to the parents for taking care of the partner (Nagaswami, 2002). However, dowry is currently a tool to enhance family social lives. However, modern Indians look for their own partners, court them and eventually marry them. Males and female complement one another in the Indian society. Traditionally, women were supposed to bear children and educate them about cultural practices. They were also supposed to maintain their families and homes. Men were the sole bread breadwinners and providers of the family. However, these roles are changing because employed Indian women are able to provide for their families just like their male counterparts (Singh, 2008). It is crucial to note that more than 62.8% of

Structureal engeneering Assignment Example | Topics and Well Written Essays - 3000 words

Structureal engeneering - Assignment Example These are often polluted by hazardous wastes and pollutants of low level. The brownfield sites have become very popular recently because of the lack of availability of green lands (lands which have not been built-upon in past). These sites are very popular in urban areas where demand for residential and commercial buildings is very high. In such areas the old buildings are destroyed and new buildings take their place. The government in UK is taking considerable steps to encourage the use of brownfield sites and these sites have become very popular in recent past. Brownfield sites are being developed on priority basis. Brownfield sites can be redeveloped in many ways, not only by constructing residential or commercial buildings but also as recreational and open spaces. The first step in the redevelopment of a brownfield site is its assessment through certain specified experimental procedures. These experimental procedures involve analysis of the soil, analysis of surface and ground water through testing for hazardous compounds. After the conduction of these tests test reports are obtained which dictate the extent of pollution and the nature of remedial measures. Certain specific laws are present which govern the redevelopment of brownfield sites, these laws are subjected to strict environmental regulations and these can be prohibitive for the developers. A brownfield site developer should not only know about the construction techniques but also should be highly equipped to cope with environmental challenges which are to be faced during the redevelopment of a brownfield site. After the correct assessment of the potential risks involved in the redevelopment of the brownfield site, the next step is the remediation. Remediation means the removal of al l the assessed contaminants to an extent that will bring the contamination level to a very low which is

The US Airline Industry Essay Example | Topics and Well Written Essays - 1750 words

The US Airline Industry - Essay Example This would include a political, legal, and economic perspective. Porter Five Forces Model and four Ps of marketing would also be used. Discussion Four Ps of Marketing Product/Service The service provided by the airline industry is of air travel. However, over the years, the scope of the service provided by the airline has widened and now it is only about air travel or the core service but it about the augmented service as well. These include food, internet, TV, comfortable seats, business-class travel experience, and other benefits. Consider the example of JetBlue, which has emerged as a serious player in the industry in almost 12 years. The airline is following the same business model of low cost as introduced by Southwest and followed by Frontier Airlines, Horizon Airlines, Air Tran and others. However, JetBlue has been doing one thing different, which is that, unlike other low cost players, it has extended its augmented product to include many other amenities, which has attracted thousands of customers to JetBlue (Vasigh et al., 2008, pp. 105-106). Promotion As mentioned earlier, airline industry also faces a seasonal demand pattern where there are more passengers during the vacations and holidays to specific destinations, therefore, airlines engage in aggressive promotional activities in order to ensure that they capture the most share of the pie. Furthermore, slowing growth, saturating market and high fixed also force the airline industry to engage in active and aggressive advertising. This is also the reason why that sales promotion is common within the airline industry in an attempt to attract customers (Belobaba et al., 2009, pp. 52-54). Direct marketing and personal... The airline industry is at the heart of US economy because of the direct and indirect GDP and employment it generates. The essay explores application of international business theories on the US airline industry. Although the core service is of air travel, the augmented service that includes secondary benefits such as food, entertainment, comfort and other have been in the spotlight lately. US airline industry actively uses dynamic pricing to ensure that it could squeeze maximum possible revenue from the customer, which they are willing to pay. The promotional mix used by the industry includes advertising, public relations and active sales promotion. Agents also engage personal selling and direct marketing to the big clients as well. In light of the Porter Five Forces Model, it appears that the US airline industry faces heightened competitive pressures with increasing bargaining power of customers, threat of substitutes and supplier power. The macroenvironmental analysis reveals that the airline industry will continue to face political legal pressures because of its economic and security importance. Although, if the current wave of mergers and acquisitions continue for a while then it highly likely that it would decrease the competition, rationalize pricing and remove the excess capacity. Nevertheless, smart players are more likely to come with the right marketing mix and positioning strategy and would leverage their strategic positioning to make profits as Southwest airlines has been doing for the past many years.